Demo Day
Scan, Verify, Decide.
Personalized cosmetic risk reasoning
from ingredient fear lists.
from ingredient fear lists.
Vision
“Help consumers make informed decisions based on ingredient hazards, allergies, and price.”
The Problem
Buying a beauty product shouldn't require decoding a chemistry label.
20–40 unfamiliar ingredients per product
Consumers jump between Google, EWG and other apps trying to interpret them.
The answers are often generic, contradictory, and not personalized.
Three taps to a clear answer
1
Scan any product
Snap the label on something you're buying, using, or already own.
2
Get a clear risk score
Bestie shows what looks good, what looks questionable, and what needs a closer look.
3
Decide in seconds
Choose smarter, worry less, and feel confident.
The Five Verdicts
A clear risk score,
personalized to you.
personalized to you.
GREAT
GOOD
MODERATE
HIGH RISK
AVOID
Why Bestie
We replace the broken workflow, not another static score.
Every competitor cell below is verified against that app's own published methodology.
| Manual research | Scanner appsYuka · Think Dirty · EWG · INCI Beauty | Bestie | |
|---|---|---|---|
| Personalized to you | Yes, but unaided | No — filters and alerts only, the score never changes | Yes |
| Conflicts across your whole routine | No | None — no app scores a product against the rest of your shelf | Yes |
| Traceable to the source | DIY | Named, not linked | Linked per flag |
| Works on a product they've never seen | 15–20+ min | Hours to a month | Seconds |
Verified 12 Sep 2026 against Yuka, Think Dirty, EWG Skin Deep and INCI Beauty published methodology. None of the four personalizes its score; none analyzes a product against your other products; none links a flag to the underlying study. Manual research time from our own user interviews.
Meet your beauty Bestie.
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Get early access →
mybestie.io
The End.
mybestie.io
Appendix
Traction · Private Beta
Early access proof — behavior, not vanity.
Corpus size is moat. Traction is how people use Bestie.
Beta users
11
10 joined in the last 4 weeks
Came back on another day
7 of 11
used Bestie on 2+ separate days
Active in the last 7 days
8 of 11
5 new this week + 3 returning
Scans by beta users & guests
290
53 by beta users · 237 in guest preview
Most engaged beta user
38 scans
across 10 separate days in 4 weeks
Typical scan time
3.2 s
about 2× faster than in August
Source: Bestie production database, Sep 12, 2026. Private beta since Jun 27, 2026. Excludes 77 automated test accounts and all team logins; one beta user with two accounts is counted once. Guest-preview scans (Jun 27 – Jul 27) are anonymous and may include internal testing. Scan time is the median of 45 scans (Sep 5–12), vs. 6.6 s on Aug 26.
Competitive positioning / Talk track
Five things to say, in this order.
Every competitor fact below comes from that app's own published methodology, verified 12 Sep 2026.
01
They admit it in their own documentation.
EWG states its ratings "do not account for the level of exposure or individual susceptibility." Not one of the four personalizes its score to the person holding the phone.
02
What looks like personalization is a filter.
Think Dirty, EWG Premium and INCI Beauty all let you flag ingredients to avoid. Each one hides products and prints an alert. None of them recomputes the score.
03
The whole category scores hazard, not risk.
Yuka, Think Dirty and INCI Beauty each exclude concentration by stated policy. 79% of Society of Toxicology members surveyed said EWG overstates risk. Dose is the wedge.
04
Sources are named, never linked.
Yuka and EWG genuinely cite: 30+ sources on a well-studied ingredient. But no hyperlinks, no DOIs, and empty source lists across the long tail. Ours resolves to the study in two taps.
05
Their moat is scan speed. Ours is judgment.
Yuka runs ~85 scans/sec at 95%+ recognition on 2M SKUs. Do not attack that. Attack the long tail: Think Dirty batches unknown products monthly, INCI Beauty wastes 1 photo in 4.
IF ASKED
"What stops Yuka shipping personalization next quarter?" Not capability. Their whole brand is one universal number sold as an objective public-health verdict, defended in French court three times. Personalizing it means admitting the number was never absolute.
Backup: Bestie Competitive Claim Check, 7pp, sourced to primary methodology documentation. Offer it unprompted.